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Welcome

We need to stop the alcohol industry recruiting the next generation of problem drinkers and we need your help.

Research shows that alcohol advertising encourages children and young people to drink early and consume greater quantities – which is risking their health, safety and future.

We say that enough is enough. That's why we've launched a campaign which invites you to look through the eyes of a child and witness how our children are being bombarded by alcohol advertising. 

It’s clear that our advertising regulations are doing little to protect our children and young people from this threat. We can start to make a change by letting Government know how strongly we feel about this issue and urging it to introduce great legislation. Support our campaign today and make your voice heard.

Did you know?

60+ is the number of medical conditions linked to alcohol
50% of all violent crime is alcohol related
1.3bn is around the annual cost of alcohol misuse in the region
1in5 of North East drinkers ‘binge’ drink on a regular basis
49% of men in the North East are drinking too much
1/3 of women in the North East are drinking too much