Think Twice

Think Twice

 

Campaign urges women to think twice about how much they're drinking

Actress Charlie Hardwick is the voice behind our new campaign urging women to think twice and limit how much they drink to reduce their breast cancer risk.

To coincide with the start of Alcohol Awareness Week 2014, we have teamed up with Breakthrough Breast Cancer to launch our Think Twice campaign which aims to increase awareness of the link between alcohol and breast cancer, encourage women to take stock of their alcohol intake and if necessary – cut back.

Regularly drinking alcohol – even just one drink a day – increases a woman’s risk of developing the disease, which is the most common cancer in the UK. However, two thirds of women in the North East don’t realise that the more they drink the greater their risk of breast cancer.