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Balance launches new alcohol and cancer campaign

 

North East drinkers raising their risks of an alcohol related cancer

North East drinkers are more likely to be drinking above recommended limits, putting themselves at greater risk of a range of different cancers including mouth, throat, oesophageal and bowel cancer.

That is the warning from Balance as a hard hitting new campaign launches today (4 Sept) urging people to take action to reduce their risk of seven types of cancer by taking more days off drinking for the sake of their health, family and loved ones.

Sales figures show enough alcohol is being sold in the North East for drinkers to consume 22.3 units per week on average compared to the Chief Medical Officer’s guidance which recommends no more than 14 units. That compares to the England and Wales average of 20.8 units sold per drinker, potentially putting people in the region at higher risk of 7 different cancers, including mouth, throat, oesophagus, breast and bowel.

Alcohol causes nearly a third (30%) of mouth and pharynx (throat) cancers, over a fifth (21%) of oesophageal cancers, over one in ten (12%) bowel cancers, 9% of liver cancers, 25% of laryngeal cancers and 6% of breast cancers .

Most recent data shows that nearly a third (32%) of all new cancer cases registered in the North East – some 5,374 in 2015 – were made up of these cancer types.

The latest Chief Medical Officer's drinking guidelines advise no more than 14 units per week to keep health risks low – that’s around six standard glasses of wine or six pints of beer or lager per week.

People are being encouraged to visit www.reducemyrisk.tv to participate in a short quiz about their drinking habits and download free tools like the Days Off app and Drinks Tracker.

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