Welcome

We’re all paying a massive hidden price for cheap alcohol. It fuels violence, threatens our kids, keeps people from work and is responsible for injury, illness and death. It’s a heavy price and we can’t afford to let this keep happening.

Minimum unit price will reduce alcohol harm, save thousands of lives and prevent tens of thousands of crimes. Read more here.

Here in the North East we know that it is needed and it is wanted – evidence also tells us that it works. Our region continues to suffer from some of the highest levels of alcohol harm. We have the highest rate of alcohol-related hospital admissions and the highest rate of under 18s in alcohol treatment.

Importantly most people in the region have backed call for the introduction of a minimum unit price. It is supported by the majority of the North East public, it is supported by our GPs, it is supported by our police and it is supported our publicans. Show your support here.

Since the Government announced its proposals in March, the evidence for MUP has strengthened and the support-base for this crucial policy has widened.