Keep cancer risks low urges alcohol campaign
The campaign re-launch follows the first review of the alcohol drinking guidelines in 20 years, led by the Chief Medical Officers across the UK and informed by a comprehensive review of the latest evidence by a group of leading, independent experts.
Drinking alcohol increases the risk of at least seven different types of cancer, including cancers of the mouth and throat, bowel and breast cancer in women. Most recent data shows that more than one quarter (27%) of all new cancer cases registered in the North East – some 4,200 per year – were made up of these cancer types.
Bowel cancer incidence rates have remained stable over the past decade. Female breast cancer incidence rates have increased 8% over the last decade. The increase in the incidence rate of mouth and throat cancers over the same period was 34% - and almost one in three mouth and throat cancers are thought to be linked to alcohol.
Public awareness of the links between alcohol and cancer remain low. A recent Cancer Research UK study, carried out by Sheffield University, found only around one in 10 people mentioned cancer when asked which health conditions they thought could result from drinking too much alcohol.
The campaign will help the people of the North East keep their risks low, by encouraging them to drink within the new recommended guidelines of 14 units of alcohol per week for both men and women.