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Balance alcohol and cancer campaign advert

Balance alcohol and cancer campaign advert

 

Campaign highlights alcohol and cancer risk

Almost one million North Easterners are ignoring Government health guidelines and drinking at levels which are putting them at greater risk of seven types of cancer.

Almost 2 in 5 of the region’s adults, around 813,000 people , are regularly drinking more than the recommended daily limits. These are 2-3 units for a woman – no more than a standard 175ml glass of wine – or 3-4 units for a man, which is a pint of strong lager.

Evidence shows that if you regularly drink above the guidelines the risk of developing cancer is higher than non-drinkers.

  • Men are 1.8 to 2.5 times as likely to get cancer of the mouth, neck and throat, and women are 1.2 to 1.7 times as likely.
  • Women are 1.2 times as likely to get breast cancer.
  • Men are twice as likely to develop liver cirrhosis, and women are 1.7 times as likely.
  • Bowel cancer risk is 21% higher in people who drink around 1.5 to 6 units per day.

However, more than 9 in 10 people in the region who regularly drink above the recommended limits believe they are light or moderate drinkers.

Colin Shevills, Director of Balance, the North East Alcohol Office, said: “It’s important for people to realise that it’s not just heavy drinkers at risk, there is no safe level of alcohol and the more a person drinks, the greater the risk."

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