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Balance backs Tyneside youth team - click image for more details

Balance backs Wearside youth team - click image for more details

Balance backs Darlington youth team - click image for more details

 

Alcohol sponsorship: let's kick it out

We're urging for time to be called on alcohol sports sponsorship.

We launched the ‘alcohol sponsorship: let’s kick it out’ campaign to highlight the influence that alcohol marketing, and in particular sports sponsorship, has on children and young people.

Our children and young people are continuing to be bombarded with alcohol marketing –and with the alcohol industry spending in excess of £800m each year on marketing it’s easy to see how.

The problem we face is that alcohol marketing has a huge impact on our children and young people. Alcohol advertising on TV is seen more often by children than adults and it encourages them to drink at a younger age and, once drinking, to drink more.

It’s not realistic to expect young people to make healthy decisions around alcohol when the messages they receive during childhood and youth so overwhelmingly promote drinking as the social norm.