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alcohol health alliance uk

How responsible is the responsibility deal?

You may have seen in the news earlier this week that the alcohol industry has made some ‘new’ pledges as part of the Government’s Responsibility Deal - which they claim will help deal with some of the problems we see being caused by the wide availability of cheap alcohol.

These pledges include:

Our view is that these measures will have at best a minimal impact and will in no way replace evidence-based interventions.

One or two limitations are immediately apparent:

It is the view of the WHO and other leading independent authorities that the alcohol industry should not be helping to shape alcohol policy. In the absence of a credible national alcohol strategy these pledges are the only direction being given at a national level.

What we need Government to do is adopt policies which are based on independent evidence to reduce the price, promotion and availabilty of alcohol. Only then can we truly tackle alcohol harms.

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