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alcohol health alliance uk

What can be done to tackle alcohol's impact on health

It’s not just binge drinking that poses a risk to our health. Regularly drinking at or above the recommended limits can also damage your health.

The hidden harms of alcohol are extensive. It is linked to more than 60 medical conditions such as liver disease, stroke, dementia and seven types of cancer.

It’s easy for people to underestimate how much they’re drinking and the risks they are exposing themselves to. That’s why it’s so important for people to keep track of how much they’re consuming.

Drinking too much isn’t just a North East trait, it’s a national problem. Alcohol is too affordable, too available and too widely promoted, which encourages and enables people to drink too much and this needs to be addressed by Government.

To tackle these problems we need the introduction of a range of measures including a minimum unit price and mandatory health information on all alcohol products as the current self-regulated system isn’t working.

There also needs to be greater restrictions on the way the alcohol industry advertises its products as all too often drinking is positioned as an essential part of having fun. The current codes are inadequate and are failing to prevent under 18s from absorbing alcohol marketing messages on TV, online and in the cinema.

The health and wellbeing of the North East is a priority for Balance and we will continue to work in partnership with the region’s 12 local authorities and other partners to ensure that Government sits up and takes notice of our calls for change.

Colin Shevills, Director, Balance

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