Watch the film and see for yourself
Don't let drink sneak up on you
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Welcome to Balance North East
We need to stop the alcohol industry recruiting the next generation of problem drinkers and we need your help.
Research shows that alcohol advertising encourages children and young people to drink early and consume greater quantities – which is risking their health, safety and future.
We say that enough is enough.
TV, social networking sites, sponsorship deals, cinema and magazines – all of these channels expose our children to alcohol advertising. It’s clear that our advertising regulations are doing little to protect our children and young people from this threat. We can start to make a change by letting Government know how strongly we feel about this issue and urging it to introduce greater legislation. Support our campaign today and make your voice heard.
