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alcohol health alliance uk

A responsible industry?

Posted 23/12/11

As part of the Association’s contribution to the Government’s 'Alcohol Responsibility Deal’ the BBPA has developed a Customer Unit Awareness Campaign for the on-trade. Anyone can now download and use poster artwork and other materials available free-of-charge.

This new campaign however begs the question as to how committed the industry really is to highlighting the ever worsening public health issues across the UK. Whilst the posters and beer mats clearly show how many units are in a typical drink the reader needs to look very closely to decipher the recommended daily limits hidden in the small print. Perhaps the beer glass will serve to magnify the text?

Link to BBPA Conumer Unit Awareness Campaign