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alcohol health alliance uk

Article in today's

Posted 26/10/12

Minimum unit pricing is already working, contrary to the misleading statement made by the Wine and Spirit Trade Association in today’s i.

A study into minimum unit pricing in Saskatchewan, Canada, demonstrates that a 10% increase in alcohol prices reduced consumption by 8% and encouraged people to transfer to weaker products. This study, published just last week, received widespread media coverage.

Research shows that a minimum unit price will save lives, reduce hospital admissions and cut crime. It is a policy which is supported by organisations with the public’s health and welfare at heart – organisations such as NICE, the British Medical Association and the Association of Chief Police Officers.

We should ask ourselves why sections of the global alcohol industry – and the bodies which represent them – are so opposed to a measure which works in practice and which independent evidence tells us reduces alcohol consumption amongst vulnerable groups such as young people.