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Alcohol advertising deal with Lionesses sends boozy messages...

Balance has questioned the ethics of the Football Association accepting alcohol sponsorship for the England Women’s team*, putting alcohol messages in front of a whole new audience...


Parents urged to talk to children about alcohol and mental health...

During Mental Health Awareness Week, Balance is encouraging parents to talk to their children about the risks of alcohol and how it can affect their mental health.


Alcohol, are we kidding ourselves?

Are we kidding ourselves when it comes to alcohol? That is the question being raised as a new report released today highlights the North East’s drinking habits.


Any level of regular drinking raises risk of breast cancer

Fewer than 4/10 (38%) of North East women are aware of the link between alcohol and breast cancer - despite evidence that any level of regular drinking raises the risks.


Challenge to ditch the booze for Dry January

One in 10 drinkers in the North East and around 4.2 million people in the UK are planning to ditch alcohol for Dry January 2019, according to a YouGov poll released today.


New campaign advises parents about an alcohol free childhood

North East parents are being warned about the risks to their children from alcohol as a new campaign encourages them to delay the moment when their child first starts to drink.


Call to cut the harm of alcohol and tobacco in Autumn Budget

North East health campaigners are calling on the Government to tackle the crippling toll of alcohol and tobacco and plug much-needed public finances in next week’s Autumn Budget.


Strong support for higher alcohol taxes to help fund public...

New figures released today show that nearly half (49%) of North Easterners support increasing alcohol taxes if the money raised went into funding public services impacted by alcohol...


Drinks companies keeping consumers in the dark about risky drinking...

Multi-national alcohol companies are choosing to ignore advice from the Chief Medical Officers (CMOs) to display important health information on their products, a new study has found....


MPs urged to crack down on cheap alcohol to ease pressure on...

North East campaigners including a bereaved mother, a police officer and a shopkeeper are backing a national campaign calling for the government to reduce the harm drinking has on society...