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Our Campaigns
Raising awareness of the dangers of drinking too much, too often, is part of the day job. However, sometimes we need to make a bigger noise around a big issue to reach as many people as possible. This is where our campaigns come in.
Enough is enough
Alcohol misuse is having a devastating impact on our region. We have the highest rate of alcohol related hospital admissions in England and half of all violent crime is linked to alcohol.
Importantly, it’s not just the lives of individual drinkers that are being ruined. We’re all paying the price. We’re all exposed to the ‘second hand’ harms of other people’s drinking.
Too much alcohol is fuelling anti-social behaviour, assaults and domestic violence. It’s jamming-up A&E departments and monopolising the valuable time of our nurses, paramedics and police officers.
The excessively pro-alcohol environment in which we’re bringing up our children is producing the next generation of drinkers – at an ever earlier age and encouraging them to take risks including unsafe sex, drug use and smoking.
Cleaning up the aftermath is costing each of us hundreds of pounds a year in taxes.
We say that enough is enough.
And it’s not just us who feel this way. We know that those working on the frontline of public service, the nurses, paramedics, police officers and fire fighters who have been physically and verbally abused, are saying enough is enough. We also know that a significant number of people across the North East are saying enough is enough.
They’ve had it with the rowdy drunks in the playground or on the street corner.
They’ve had enough of the simmering under-current of violence in our town and city centres on Friday and Saturday nights. They’ve had enough of waiting for hours in an A&E full of unpredictable drunks and of the vomit, broken glass and blood stains on a Sunday morning. They’ve had enough of the alcohol advertising which bombards our children and young people in a persuasive bid to recruit the next generation of problem drinkers.
An awful lot of us in the North East have had enough. We need to use our strength in numbers to let the media, our MPs, our Government and the alcohol industry know that we’ve reached a tipping point.
Our campaigns provide people across the North East with the opportunity to have their say and to do it in one strong, loud voice that cannot be ignored.
