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Sam needs your support

Alcohol marketing is recruiting our kids as the next generation of problem drinkers. We don’t think this is right and we need your help to do something about it. We’ve started a petition calling on Government to restrict alcohol marketing and protect children and young people.

Please sign it now and protect them before it’s too late.

You have the power to bring change...

But it won’t happen overnight. An important first step in getting Government to listen is contacting your MP. Let them know you are concerned about the impact of alcohol marketing on children. Your MP will raise the issue on your behalf. Why not send them a quick e-mail right now?

Did you know?

The British Medical Association says alcohol marketing leads young people to start drinking earlier and consume more

More than half of 15 year olds who have drunk alcohol have experienced negative consequences including smoking, drinking and unsafe sex

The North East has the highest rate of under 18 hospital admissions in England

Half of all violent crime is alcohol related.

MPs don’t want to be bombarded by a series of identikit e-mails.

Grab their attention by telling a personal story which involves a problem caused by children drinking alcohol.

Show you know your stuff by cutting and pasting some of these facts and stats:

  • The British Medical Association says alcohol marketing leads young people to start drinking earlier and consume more
  • Belief in media messages that drinking is a positive or desirable activity is already developing by age six
  • 96% of 13 year olds are aware of alcohol advertising in some form or other
  • Half of all violent crime is alcohol related
  • A quarter of 11-15 year olds in the North East claim to have drunk alcohol in the last week
  • The North East as the highest rate of under 18 hospital admissions in England
  • More than half of 15 year olds who have drunk alcohol have experienced negative consequences including smoking, drinking and unsafe sex
  • 68% of people in the North East agree that there should be a ban on alcohol advertising before 9pm.

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