See what we see

Our campaign revolves around the fact that our children are under fire from a constant barrage of alcohol advertising which is playing a huge role in creating an exceptionally pro-alcohol environment for them to grow up in.

Don’t just take our word for it.

The film above has been developed by pupils at Hummersknot Academy in Darlington and Boldon School in South Shields. It demonstrates the volume and nature of the alcohol adverts that our children are exposed to on a daily basis – and reveals their response to it.